Monday, October 03, 2011

Guayakí Yerba Mate On Sale

On Sale at WFM Venice 4 for $7 and if you get 12 you can get an extra 10% case discount .... Mucho Savings!





About Mate: Mate was first consumed by the indigenous Guaraní and also spread by the Tupí people that lived in Southern Brazil. The consumption of mate became widespread with the European colonization and became widespread in the Spanish colony of Paraguay in the late 16th century both among Spanish settlers and indigenous Guaraní, who consumed it before the Spanish arrival. Mate consumption spread in the 17th century to the River Plate and from there to Chile, Bolivia and Peru. This widespread consumption turned it into Paraguay's main commodity above other wares like tobacco, cotton, and beef. Aboriginal labour was used to harvest wild stands. In the mid 17th century Jesuits managed to domesticate the plant and establish plantations in their Indian reductions in the Paraguayan department of Misiones, sparking severe competition with the Paraguayan harvesters of wild strands. After their expulsion in the 1770s, the Jesuit missions - along with the yerba mate plantations - fell into ruins. The industry continued to be of prime importance for the Paraguayan economy after independence Brazil then became the largest producer of mate. In Brazilian and Argentine projects in late 19th and early 20th century the plant was domesticated once again, opening the way for plantation systems. When Brazilian entrepreneurs turned their attention into coffee in the 1930s, Argentina, which had long been the prime consumer, took over as the largest producer, resurrecting the economy of Misiones Province, where the Jesuits had once had most of their plantations. For years the status of largest producer shift between Brazil and Argentina. Now Mate is the new Stimulation and Guayakí is leading the Front. If you haven't yet you should try. Peace and Love








- Posted with LOVE from my iPhone

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