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My passion is natural and organic foods that are free of artificial preservatives, colors, flavors, sweeteners, least processed fresh wholesome food. My pleasure is to share it with you....I work for Whole Foods Market on 3rd & Fairfax in Los Angeles California.In my free time I am a blogger / clean food Informant. "When you're inspired by what you do, work becomes play & money finds you in the most mysterious ways."
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 Peace & Love Everyone

Wednesday, April 16, 2014



To celebrate the Passover and Easter holidays this week I wanted to focus on the Egg; The oval, thin shelled, reproductive body of a bird, especially that of a hen, used as food.

Eggs have been eaten by people for thousands of years. Popular choices for egg consumption are duck, quail, fish, and even ostrich, but the egg most often consumed by humans is the chicken egg.

The white leghorn is commonly used as a laying chicken in many countries of the world. The leghorn is a breed of chicken originating in Tuscany, Italy.  The birds were first exported to North America in 1828.

The shell color is a breed characteristic.  Most chicken breeds lay light-to-medium brown eggs.  A few breeds lay white, dark brown, green, blue, or cream colored eggs.  An egg’s shell color is only “skin deep”-- the egg inside is the same as eggs of other colors.

The US Department of Agriculture grades eggs by the interior quality of the egg and the appearance and condition of the egg shell. Eggs of any quality grade may differ in weight and size.

U.S. Grade AA:
Eggs have whites that are thick and firm; yolks that are high, round, and practically free from defects; and clean, unbroken shells.

U.S. Grade A:
Eggs have characteristics of Grade AA eggs except the whites are "reasonably" firm.
This is the quality most often sold in stores.

Grade AA and Grade A eggs are best for frying and poaching, where appearance is important.

U.S. Grade B:
Eggs have whites that may be thinner and yolks that may be wider and flatter than eggs of higher grades. The shells must be unbroken, but may show slight stains.
This quality is seldom found in retail stores because they are usually used to make liquid, frozen, and dried egg products, as well as other egg-containing products.

Eggs are considered by several groups of people to represent life and are used as offerings and symbolic to rituals like The Passover Seder Platea special plate containing symbolic foods eaten or displayed at the Passover Seder. The Easter holiday also celebrates the egg with decorating and games.

Fertile eggs are laid by female chickens allowed to commingle with males.
Common belief is fertile eggs are higher in protein but this has not been scientifically proven.

Some eggs are marketed as containing Omega 3 oils. These are commonly from chickens raised on feed with flax seed and/or fish oils incorporated.

Certified organic eggs are from chickens that are fed certified organic feed.


The terms ‘cage free’ and ‘free range’ aren’t government regulated and are often used in labeling and packaging. I think about a large egg farm with 20 thousand chickens, laying eggs.  It must be extremely difficult to actually allow the chickens to roam freely without cagesI have heard stories of large egg farms that are considered ‘cage free’ but only remove the chickens from the cages for 30 minutes while the cages are cleaned. With no regulations there is no way of knowing. The Certified Humane label often on Pasture Raised eggs aredefinitely the way to go. Pasture raised hens are usually from small, family owned farms with smaller and easier to control flocks of a few hundred or less.  The birds are able to eat a natural diet of insects, seeds, grass and other wild things. The eggs are more flavorful and nutritious, even contain higher levels of omega 3’s, from all the bugs! Yum!

After several years in the dairy department in more than one Whole Foods Market location, I realized that customers are looking for an egg with integrity from happy, healthy hens in humane environments feeding on organic food.  My favorite pasture raised egg comes from a farm in Austin, Texas called Vital Farms. Vital Farm hens are certified Organic and certifiedhumane raised and handled, and truly are happy hensI also know that Vital Farms has a relationship with Whole Foods Market exclusively to produce the Backyard Eggs”, pasture raised eggs sold at only select WFM locations. Each hen is given 108sft of pasture ….that is totally amazing! Here is a link to their website for more information: www.vitalfarms.com


I hope you learned as much as I did researching eggs! Sources include Wikipedia, USDA website, and vital farms website.

Please Visit FoodFastConcious@blogspot.com and follow me on Twitter & Instagram @WilliamFederico


Tuesday, January 08, 2013

New for 2013

DC is going to get a makeover ...till then look at these photos of new products in my store.

Check them out...

- Posted with LOVE from my iPhone

Monday, June 11, 2012

My Chia Drink

It's just so yummy. Not like momma but just as good My Version of the Chia Drink. Mayans still are ahead of the trends .... I used 2 cups of Strawberry Lemonade and 8 fresh mint leaves 1/4 cup of Organic Chia Seeds and Love. Let chill in the cold-box for an hour then enjoy... Yum!

- Posted with LOVE from my iPhone

Tuesday, May 22, 2012

Recycled Old Sock & Jar

I'm doing my part. Instead of going out and buying a thirty dollar Bottle to replace my Sigg I was inspired by my friend Ashley .... The idea is to recycle an old jar and top part of an old tube sock... Both items should be old but new is cool too. I used an old Bhakti Chai Tea Concentrate Jar and an new Kids Sock .... I purchased a new pack of kids sox from Target... It was the cute print that sold me ... Originally my plan was to recycle an old sock and my plain black was not so much.i search thrift stores for an old seventies style tube sock with basic two color stripe ... No luck on a used sock so i went to the kids section at Target.... any design would make a stylish sleeve. Great for hot drinks or cold with ice cubes. Plus a lid for travel. The styles are endless ..... I bet fishnet would be a nice sleeve.

Tuesday, March 20, 2012

Sunday, February 19, 2012

Are You A Locavore?

Are You A Locavore?

What exactly is local food?
Talk of local food is everywhere. But what does it mean? How local is local? Local is shorthand for an idea that doesn't have a firm definition. Unlike organic standards, which entail specific legal definitions, inspection processes, and labels, local means different things to different people, depending on where they live, how long their growing season is, and what products they are looking for.

Practically speaking, local food production can be thought of in concentric circles that start with growing food at home. The next ring out might be food grown in our immediate community - then state, region, and country. For some parts of the year or for some products that thrive in the local climate, it may be possible to buy closer to home. At other times, or for less common products, an expanded reach may be required.

People who value local as their primary food criterion are sometimes referred to as locavores. Post New Wave Locavore!!! That's Right!

One easy way to start buying local is to choose one product to focus on. Vegetables are often a good place to start. Produce also offers a good introduction to eating seasonally—an excellent way to learn about local agriculture. Then, try seeking out sources for local meat or dairy. Whole Foods Market makes buying local fun and easy.I love the mom and pop shops but Whole Foods Market Certified Organic.... That's Huge!

While local is certainly a flexible term, the basic concept is simple: local foods are produced as close to home as possible. Buying local supports a more sustainable food system because true sustainability goes beyond the methods used in food production to include every step that brings food from farm to plate.

Farmers Markets & Whole Foods Markets are great places to start.
Of course I'm going to tell you to buy from Whole Foods Market ... its not just cos I work for WFM...I know first hand what WFM does for the Organic/Natural food community ..... Its no secret that buying local is the thing to do for your community...check your local Whole Foods Market and I'm sure you will find some amazing new local product that wouldn't have a chance if WFM didn't think Local too.... It's that easy... Buy Local !

- Posted with LOVE from my iPhone

Thursday, February 02, 2012

No Room For Rumors

NEW @ WFM Venice Organic Flax Seed Milk

Stop the insanity! I help with customer inquiries here at Whole Foods Market and we’ve been hearing some wild, off-base stories from folks around the country lately. For brevity’s sake, I’m going to list them here in hopes of dispelling these rumors.

Rumor No. 1: Whole Foods Market has been bought by Monsanto.

No! What crazy talk! We’ve never had any affiliation with that company. We are publicly traded; our majority shareholders are listed in documents filed with the SEC and, I promise, Monsanto is not on the list and never has been.

Rumor No. 2: Whole Foods Market made a secret deal with Monsanto to support the deregulation of GMO crops like alfalfa.

Again, no way! This ridiculous rumor started over a year ago in January 2011 because of the Organic Consumer Association’s (OCA) misleading article titled “Whole Foods Caves to Monsanto.” You see, Whole Foods Market and others in the organic food industry met with the US Secretary of Agriculture in support of farmers’ rights to grow Non-GMO crops. Because we did not take the exact hard-line stance that the OCA did, they accused us of “being in bed with Monsanto,” and the rumor developed from there. Whole Foods Market has no ties to Monsanto and did not have any interaction with the company concerning this or any other issue. For a good description of what really happened, here’s a solid Washington Post story. You can also read our blog response from last year.

Rumor No. 3: Whole Foods Market recently decided to start selling food with GMOs.

Wrong again! As long as GMO crops have been in this country, GMOs have been in the US food supply. The most effective action we can take now is to label the food that DOESN’T include GMOs. That’s why we’ve enrolled our 365 Everyday Value and 365 Organic product line in the Non-GMO Project Verification Program, and have encouraged our branded vendors to do the same – and many, many have. If you want to avoid GMOs, here’s what to look for in our stores:

Organic products, since USDA organic standards prohibit the use of GMO ingredients.
Our 365 Everyday Value and 365 Organic store brand food products are sourced to avoid GMO ingredients and many have been verified under the Non-GMO Project verification program. You can find a list of verified products on each of our store web pages.
Products labeled with the Non-GMO Project Verified label. For a shopping list of Non-GMO Project Verified products carried by your local store, check your store’s webpage or review brands and products on the Non-GMO project website.
Thanks for reading and now back to your regularly scheduled shopping.

I found this on WFM twitter page.... Enjoy!

- Posted with LOVE from my iPhone